The Inconvenient truth about E marketing
E marketing has been a popular avenue through which companies and individuals have sold services and products to clients for many decades. The selling takes place on an online platform using digital technologies that makes it much different from ordinary traditional marketing. In most cases, e-marketing involves the creation of a strategy to help a business get appropriate messages to their target audience. Although this kind of marketing is usually associated with sending of e-mails to potential clients, it can actually encompasses a wider scope which includes the setting up of websites, online advertisement and social media marketing among others.
Even so, marketing through sending messages to individual e-mails is losing its popularity among marketers with many seeking alternatives so that they can increase sales. The increased use of mobile phones and other hand held devices has made e-marketing activities to decline gradually forcing marketers to find other ways of reaching their audience. The decline does not mean that e-mail will no longer be in use, but it is likely be used for a certain niche of products as well as services.
In most cases, marketers are turning to social media and other real time options to connect with clients because of the immediate response they get through these channels. Mobile applications are also quickly becoming the greatest competition for e-marketing as most people prefer to receive information on their smart phones. These applications can be easily downloaded into the phone enabling mobile users to receive news of products as well as services instantly. Push notifications are also an alternative that is being embraced as a replacement to sending marketing messages through e-mail.
Nevertheless, e marketing can still be used in conjunction with the dynamic options available so that it can remain relevant. There are a number of predictions that industry experts have made concerning e-marketing and its future, and they include:
- Promotional messages through e-mail will be acceptable especially if they have variety of content as well as offers. The message sent to customers should be displayed clearly on the mobile devices for faster response or purchase of products or services.
- Use of newsletters that are focused on content will still be relevant for companies as well as publishers. Marketers can take advantage of the newsletters by including more than one article and even include advertisements as well as sponsorships.
- Transactional messages are the greatest threat to e-marketing as smart phone users have signed up to be getting the alerts from particular companies. However, with e-mails there is need to log in to an account to read information which is considered to be inconvenient for online users.
In general, e-marketing is here to stay but it will have to undergo changes to remain relevant in the changing online world. It is important for companies that are serious about getting the best out of marketing on online platforms to hire professionals to handle their e-marketing departments or have an employee strictly handle the department activities if they are to be effective in increasing sales among customers.
