Intelligent Marketing] Einstein’s and Peter Drucker’s Advice for Startups
It’s one of the most important actions that a startup or SME can do.
It’s one of those areas that flies under the radar of entrepreneurs who obsess over their big idea or their fantastic product.
Peter Drucker, the management guru, knew it.
Einstein knew it, too:
The art of asking the right questions.
Einstein said that if he had only an hour to solve a problem and his life depended on it, he would use 55 minutes to ask the right questions about the problem.
The 4 Questions that Every Startup Owner Should Ask Themselves
Who might buy this? – Traffic
If we have a clear idea of the who, then it becomes possible to go to them. We have traffic.
At that point, you can see clearly whether or not the business can be profitable.
And when we talk about traffic, you should always know whether or not you’ve got a product that does better if you start with intentional traffic (traffic that is actively looking for your product or service)…
…Or interruption traffic (where you have to interrupt your audience with your message to create a necessity).
What can I say to get people to make purchases? – Conversion
It’s all about communicating for the purpose of converting and having a clear message in order to generate conversions.
The questions that you need to ask yourself here are:
“What irrational desires and impediments do my potential customers have?”
“What keeps them up at night?”
“What is the most direct, clear message that speaks to their needs?”
It should always be about THEM, your potential customers.
It’s not about your business, or your products, or your big idea.
Can I reach them in a cost-effective manner?
A common mistake among business owners is to be too miserly.
If you can’t invest in marketing, you’d better give up now.
You win this game by investing MORE in marketing, not less.
The more you can invest in thing that give you an ROI, the bigger piece of the pie you’re going to get within your niche.
The most powerful player in any given niche is the one who can pay the most to reach their clients or their niche…
The one who can try more sources of traffic, reach more people, and get more customers.
Can they pay me?
Just because there’s abysmal unemployment in Spain doesn’t mean that you can become a millionaire by selling courses on how unemployed people can find a job.
Do potential customers in your niche have money?
You should always try to sell your product prior to launching it to see, first of all, if people are willing to pay for it.
By Edward Azorbo
Rebeldesmarketingonline
